Silver Award Best User Generated Content
Best User Generated Content
Alfa Romeo Paparazzi
Thanks to the brand’s successful presence on social media we wanted to give more incentives to our already engaged users and ensure their participation and content originated from them.
Our idea was to create an app where users can share their pictures and videos showing Alfa Romeo’s vehicles.
We created a Facebook App that reposts the content originated from our users. The content was shared on Alfa Romeo’s social media.