Gold Award Best Use of Instagram
Best Use of Instagram
Media Markt Greece
“Τσάμπα Αποστολές” (Τzaba missions) was part of Media Markt’s Instagram Account Campaign. Several 15” videos gave useful tips to users and advised them how to use materials that they can find at home, for free. We told them how to clean their tablets, mobile phones etc. The “amateur” styled shots were relevant to the chosen social medium.
Avakon+ is the 1st Greek Company that used Instagram Videos on behalf of Media Markt and shared them as content on the company’s official Facebook Page and Twitter. Our agency understood the effectiveness of those videos and used them as a response towards the changes of Facebook’s Organic Posts.
For Carnival 2014 we created a thematic Instagram activation, #tzamba_stoles, with a fun approach. We made 10 Instagram videos, showing users 10 DIY, original and funny costumes. The videos were hosted on Media Markt’s Facebook and Twitter Official Accounts.