Bronze Award Best Corporate Blog
Best Corporate Blog
Our goal was to increase awareness and online sales of 3M’s brand, Futuro. We created a blog where we expose all the reasons why Futuro products are useful for the consumers. Acknowledging that our Internet audience seeks information concerning health issues without Medical Terms, we developed a blog that speaks their language.
We found 1 trainer and 1 physiotherapist to answer all their questions concerning pain issues, on www.deletepain.gr. Thanks to our idea we managed to collect a big amount of content, related to body pain. This way we got SEO value. 90% of monthly visits came from organic search results.