Silver Award Best Use of Instagram
Best Use of Instagram
Chillbox’s customers, mostly young people, loved to photograph and upload their own combination of frozen yogurt and toppings on instagram. So what do you do with all this user generated content? We created a minisite where all the user generated content was republished so that our fans could interact with it and take pride in their own creation that was featured in special platform. The users could like, share and even vote for their favorite pictures.
We gave extra incentives by holding a contest and asking from users to upload their Instagram Video to get the chance to win a Chillbox products for them and their friends, for a month.