Silver Award Best Use Of Social Media
Best Use Of Social Media
Alfa Romeo is a love brand. It has been designing iconic, powerful and stylish cars that people love to drive or simply admire. So we had to incorporate this in our content, encourage Alfa Romeo fans to generate posts with their own photos and make them feel valued as possible customers. By focusing on 2 elements, the rational and sentimental, we unveiled the aspects of Passion and Business.
We created content to ensure Alfa Romeo’s Fans engagement, satisfaction and loyalty and through various activations and offers we achieved the development of not just a fan page but of an online community with highly dedicated fans.